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For Hotels
Let us Hard Launch you into getting noticed by new audiences and potential guests!
Our team at Hard Launch Hospitality has been utilizing collaborations with influencers and content creators at a variety of different pre-opening properties to promote openings and events, build an online presence, collect unique engaging visuals, and increase bookings to your property!
In order to have a successful collaboration, it must be mutually beneficial to both parties. Influencers are creators need time to relax and enjoy during their stay just as much as create content; and hotels need to feel the value of offering a free stay from the deliverables given.
A successful collaboration happens when you work with influencers/creators who have…
A clearly identified niche that aligns with your target audience
Real, authentic followers and engagement
High quality visual content (stabilized videos, high definition photos)
A fun and engaging personality they incorporate into their content
At Hard Launch Hospitality, we vet the above points for all creators we have on our roster, and will only offer your collaboration details to those we feel will be the perfect fit and ensure mutual success for both parties.
97% of guests use social media to share pictures of their trips.*
How does this statistic affect your business in Zanzibar?
Out of the record 638,498 tourists who visited Zanzibar in 2023….
Millennials and Gen Z continue to dominate, accounting for over 86 percent of arrivals*
This tech-savvy generation seeks authentic experience and unique content, presenting opportunities for the tourism industry to adapt and innovate.
Interestingly, the male-to-female ratio has shifted, with female visitors now constituting nearly half the tourist population. This could reflect changing travel patterns and a growing interest in solo female travellers.*
Using this information together with implementing influencer marketing into your properties promotion strategies is sure to reach the target market of visitors to Zanzibar and increase your overall bookings and revenue.
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